Choosing the right colour for your packaging is vital if you want to create the right impression or even aim for a particular segment. The importance of colour certainly cannot be underestimated even if you plan to use black bags you will still be creating that impression so you will need to be sure black [...]
Alcohol is big business and there is huge competition to get noticed not only on supermarket shelves but also at nightclubs and restaurants and even at home with home brew kits growing in popularity. Consumers like to think they are buying something different to what is available mass market and alcohol is no different. The [...]
Coca-Cola have been playing around with their packaging quite a lot in recent years. The most notable success for them being the personalised coke cans which have now been quietly retired. So it should come as no surprise that the soft drinks giant are once again experimenting with new design to keep everyone interested. With [...]
It’s not easy to get away from branded packaging because it’s almost everywhere we look. Why? Because branding influences what we buy and how much we buy. It has been proven time and again that we portray our personal identities and consciously or unconsciously present our social aspirations through purchasing brands that we want to [...]
