Thinking ahead; how will we address the legislative directive to not advertise certain products on packaging?

The advent of plain cigarette packaging perhaps leads us to consider what may be potentially next and with this in mind, how do we make the best of these potential central initiatives? The answer of course has to be in the strength of the brand itself. Many of us will have played ‘Guess the app’ (for [...]

By |2014-09-15T13:58:16+00:00September 15th, 2014|Branding, Elliott Packaging, Packaging|0 Comments