More and more food manufacturers are switching from rigid to flexible packaging partly because firms become more conscious of the impact waste has on the environment and there are plenty of other advantages to be gained.
In addition to sustainability there are plenty of benefits to consider when making the switch from rigid plastic packaging with durability coming high on this list. If you compare rigid plastic packaging to the flexible kind, you will notice that the former can be a lot more fragile. So if a rigid plastic container falls from a shelf then it may suffer damage leading to that product ending up as waste.
Drop flexible packaging and the chances of damage are significantly reduced. The benefits to the retailer are less people returning their products, less time spent clearing up breaks and spills and less labour time cleaning them up. So pouches, laminate plastic bags and other forms of flexible packaging increase the level of protection the packaging provides.
A further innovation is in re-sealable packaging which not only offers a long shelf life, but the ability to maintain food freshness so that it lasts longer when customers take it home.