London was the setting for the latest Packaging Innovations Show featuring some of the biggest global names in fashion and retail. As usual the event provided attendees with an opportunity to look at the latest packaging innovations and designs as well as learn what it takes to build a brand identity with packaging. With London [...]

One of the hardest things you will encounter as a startup is getting your branding and packaging right. If you are designing packaging and branding that will stand out in a competitive niche then it will be all the more difficult because you will be fighting with established names. Competing with them shouldn’t be a [...]