It may well be a fundamental of simple marketing but many firms don’t consider who their target audience is before branding and deciding on their packaging.
This is particularly relevant where your audience is potentially elderly. With more than 10 million people in the UK being over 65, then the ability of this demographic to be able to easily use your packaging, not only in its deployment, but also in simple measures such as being able to read it are increasingly more relevant.
Elliott Packaging specialises in all kinds of branded packaging across all sectors. Please feel free to contact us now in order to discuss your particular packaging needs on 01606 350036.