British Bird Food (www.britishbirdfood.co.uk) are an online supplier of wild bird food with a difference – they ask their customers to return the packaging for re-use. Now on the face of it that doesn’t seem too unrealistic, but in practice there are several hurdles that have to be jumped to get it right.
Since they first started supplying bird food in returnable packaging British Bird Food (BBF) have tried several different types of bag with grip seal closures. They knew about Elliott packaging because Elliott had supplied BBF with re-sealable bags for their local market some three years previously and the bags had proven to be very reliable for the job they were needed for.
BBF had found that customers wanted to get in on the re-usable side as opposed to the more usual re-cycling system for two reasons. They are ‘doing their bit’ for environmentally friendly packaging and the return system is easy and convenient for them. A free post address label is supplied with the order and the customer simply encloses the bags inside one of the bags and applies the label and sends through the post.
The problems came when BBF started to grow and they needed larger quantities of bags, they found that on the open market the grip seal bags are standard in dimensions, but that is where the reliability ended. Every time they purchased, the batch that arrived would be different from the previous one. The (5Kg) filled bags are packed in card boxes and are sent through the courier system, so they need to be able to withstand some tough handling and BBF found the side welds unreliable as well as the grip seals popping undone.
So BBF contacted Nick Elliott of Elliott packaging and offered him the challenge. Could they produce a bag that had indestructible side welds and grip seals that are consistently strong enough to take the pressure of 5Kgs of wild bird seeds trying to liberate itself from inside the bags? Nick had some experience of the problem with another customer who wanted to re-seal with a tough seal and so a trial was conducted to see if the new type of grip seals would measure up.
Nick observes that “the new grip seals are different from the standard type because they have a hook that, when inserted into the rails on the opposite side of the bag, the seal actually becomes stronger as more internal pressure is applied. BBF conducted tests and the trial bags have now gone through the system with good results. We have now gone to a full scale supply and feedback so far has been excellent.”
In conclusion David Baxter of British Bird Food commented “we had a real problem here and having tried to solve it with an ‘off the shelf’ solution we are very pleased we contacted Nick and his team at Elliott packaging. They not only had a solution, but were very responsive and excellent communicators and so we were confident we were with the right people. Now the bags are sorted out, we can get on with our busy season, safe in the knowledge that the customers we serve will be presented with a reliable, environmentally friendly bag that can be re-used several times for different customers.”