Why Flexible Pouch Packaging Is Catching On

With convenience and ease of opening now a big trend in packaging, stand-up pouch packaging proving to be a popular choice for food manufacturers who want to appeal to people on the move.

Besides having a big advantage over other forms of food packaging, the stand-up pouch can also offer a way to reduce carbon footprint and impact on the environment. This is important at a time when, rightly or wrongly, plastic is being viewed as the least environmentally friendly form of packaging.

The stand-up pouch offers ease of opening and is up to 95% lighter, which means transportation burden is reduced significantly. When compared to rigid plastic packaging, a pouch can reduce carbon footprint by as much as 10%.

Retailers welcome the versatility of plastic pouches over other forms of packaging, particularly when it saves shelf space allowing them to make space for more products on their shelves when space is at a premium. Consumers like innovations such as re-sealable zippers and sliders that keep things fresh inside.

The market for plastic pouches has grown to such an extent, that a staggering 90 billion were used globally according to market research firm MarketsandMarkets. The total value of the market for plastic pouches is forecast to reach $33.4bn by 2020.

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