What’s Important In Advertising Holds Lessons For Packaging

A New Book called The Last Mile by marketing professor, Dilip Soman, expresses the view that advertisers spend too much time trying to persuade people to love their brands than actually get them to make a purchase which provides food for thought when designing packaging that sells. The book advises that advertisers should start at [...]

By |2015-11-04T16:15:36+00:00November 4th, 2015|Branding, Elliott Packaging|0 Comments