One of the hardest things you will encounter as a startup is getting your branding and packaging right. If you are designing packaging and branding that will stand out in a competitive niche then it will be all the more difficult because you will be fighting with established names. Competing with them shouldn’t be a lost cause however, if you develop the right kind of packaging and branding.
With this in mind we have put together this mini guide to positioning your brand as a startup.
Start with your story
Why did you decide to launch your product and do you have a story to tell? Every startup has a story to tell and the trick is to find it and tell it in a way that will appeal to consumers.
What makes you different?
If your brand simply echoes others, then it is doomed to fail. The most successful brands set themselves apart from others in their packaging and branding. Customers need a reason to choose your product over others.
Who are your customers?
You need to have an instinctive grasp of what will attract your customers to build a successful brand and this needs to be clear in your packaging. If your customers care about buying organic then focus on that and so on.