It may well be a fundamental of simple marketing but many firms don’t consider who their target audience is before branding and deciding on their packaging. This is particularly relevant where your audience is potentially elderly. With more than 10 million people in the UK being over 65, then the ability of this demographic to [...]
Sainsbury’s has launched a scheme that will enable customers to re-cycle their Easter egg packaging in its stores. The Sainsbury’s recycling facilities will be able to be used to recycle all Easter egg packaging and will therefore include plastic, cardboard, tin-foil and ribbon. A Sainsbury’s spokesman is reported to have said: “Recycling is an important [...]
At Elliott Packaging we create branded packaging for organisations looking to promote their brand. It’s not always as simple as displaying the brand however and graphics that fail to make a difference can often upset the overall marketing strategy of the business.
Tesco, having trialed recyclable plastic packaging, is reported to be in a position to save the waste of more than a million eggs each year as a result of these tests
Most of us will have, at some time or another, opened a branded box of eggs only to find a broken one as the result of an ‘in-transit’ incident. For the consumer this is frustrating, however, for the distributor this can be costly. When an egg breaks in transit it will usually seep through the [...]